That means over 60% of closed deals with existing clients will happen in less than three months. 38.4% of the time, you’ll close those clients in one to three months. Check out this graph from Marketing Charts that shows the typical sales cycle in the B2B space.įor existing customers, you can close those deals in less than one month 22% of the time.

Not only do you have a better chance of selling to an existing client compared to a new one, but you can also close those deals faster. But that probability jumps to 60-70% when you’re selling to an existing client. You have a 5-20% chance of selling your app services to a new prospect.

Rather than trying to educate new people that your brand exists, you should spend the majority of your time tapping into your existing clients and contacts. Then you can send an email blast to your current list, share the landing page on your social channels, and leverage other free marketing campaigns.Īside from the existing channels in place, here’s the most significant advantage for agencies- you already have clients. A simple starting point here can be as simple as a new landing page on your website to showcase your services. Now it’s just a matter of expanding your existing channels to include your new app development services. I’m sure you have an existing website, social media profiles, email list, and other online marketing channels. If you already have a digital marketing agency, consulting firm, PPC agency, or agency offering similar services, you have a leg-up on those starting from scratch. Then I’ll explain when you should start your marketing campaigns before diving deep into the step-by-step process of white-label advertising from scratch. Whether you have an existing agency and you’re white-labeling mobile apps as a new service, or you’re creating a new app reseller business from scratch, this guide has you covered.įirst, I’ll clarify the differences between agency marketing and app reseller marketing. Those inquiries inspired me to write this guide. Recently, our white label sales and support teams have been fielding questions about advertising for resellers and how to get started. The marketing aspect of a white label business can feel a bit overwhelming for some resellers, especially for those of you who have never been through this process before. But like any other product or service, your reseller business needs a marketing strategy. White labeling is a highly profitable business model, especially in the software space. How to Get Started Advertising White Label Mobile Apps

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